Hello…

My Blog Work

I’m a digital strategist and account manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and regularly feature in magazines such as Campaign Middle EastEntrepreneur Middle East and Arabian Business, as well as appearing on Forbes Middle East, Web Summit, Khaleej Times, the LinkedIn Pulse daily newsletter, WamdaLovin.ie and the Serviceplan Group blog.

Digital Media, Web & Mobile

I’ve worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity.

I have been involved in managing various digital activities for clients such as Emirates NBD, DP World, Danone Nutricia, BMW, MINI, Toyota, Emaar, Nespresso, Commercial Bank of Dubai and MAN Truck, involving projects across Web Design and Mobile App Development, Content Creation, SEO, CMS Management, User Database Management, Email Campaigns and Digital Display Campaigns. I’ve also been involved in pursuing new digital projects involving mobile technology and Virtual Reality among others.

In my spare time I freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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Achievements

During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Google says that user experience will soon affect your search ranking

I originally wrote this article for Campaign Middle East magazine
Cast your mind back to 2015. It might seem like a lifetime ago for a lot of reasons, but it was also an inflection point of sorts for digital media – social media had finally revealed itself as a pay-to-play platform for advertisers,..

Posted by Rob in Campaign Magazine, Google, Mobile, SEO
The power of first-party data in a cookie-less world

The power of first-party data in a cookie-less world

I originally wrote this article for the May 31st 2020 issue of Campaign Middle East magazine

The humble web browser cookie doesn’t get much love these days. Despite being part of the fabric of the internet since web browsers took off in the mid-nineties, cookies still get a bad rap. While..

Posted by Rob in Campaign Magazine, Tech
Can Careem become the SuperApp of the Middle East?

Can Careem become the SuperApp of the Middle East?

I originally wrote this article for Forbes Middle East

Hot on the heels of launching a new bike rental network across Dubai last month, ride-hailing app Careem has hinted at ambitious plans to further branch out from being a transportation and food delivery platform, and become an all-encompassing..

Posted by Rob in Tech
The mystery of the most expensive painting ever sold

The mystery of the most expensive painting ever sold

I originally wrote this article for the October 27th 2019 issue of Arabian Business magazine

Leonardo da Vinci’s ‘lost’ painting, Salvator Mundi, sold for $450m back in 2017, becoming the most expensive painting ever sold. It was supposed to go on public display at the Louvre Abu Dhabi..

Posted by Rob in Tech
It’s time to push back against distraction – Nir Eyal Interview

It’s time to push back against distraction – Nir Eyal Interview

I interviewed ‘Indistractable’ author Nir Eyal for the October 2019 issue of Entrepreneur Middle East magazine
We live in a world of constant distraction these days. Or at least that’s the way it feels. An army of devices and digital media channels call out to us, demanding our..

Posted by Rob in Tech
Face Off

Face Off

Originally written for the September 22nd 2019 issue of Campaign Middle East magazine
Our faces say a lot about us. They let other people know whether we’re happy or sad, angry or afraid, surprised or disgusted. They’re a window into our emotional state. And as facial recognition technology..

Posted by Rob in Campaign Magazine, Media, Mobile
What Facebook’s Privacy Pivot & Cryptocurrency Might Mean For Your Business

What Facebook’s Privacy Pivot & Cryptocurrency Might Mean For Your Business

I wrote this article for the July 5th 2019 issue of Khaleej Times newspaper
Facebook has had a pretty tough couple of years. Maybe not from a money-making point of view (revenue is continuing to rise, albeit at a slower speed), but certainly in the court of public opinion. From the Cambridge..

Posted by Rob in Facebook, Social Media, WhatsApp
Egg On Their Face

Egg On Their Face

Outdoor clothing brand The North Face fell afoul of the digisphere after manipulating the images on Wikipedia pages of famous outdoor landmarks to feature its products.
Originally featured in the June 16th 2019 issue of Campaign Middle East magazine
What seemed like a clever ‘hack’..

Posted by Rob in Advertising
Winning the battle against your smartphone

Winning the battle against your smartphone

I wrote this article for the March 2019 issue of Entrepreneur Middle East magazine

Our reliance on our devices and the feeling of round-the-clock connectivity can impair our ability to concentrate, think creatively and interact in a social setting. It can even take a toll on our mental health.

Posted by Rob in iPhone, Mobile, Social Media
A Jungle In The Desert

A Jungle In The Desert

Can Amazon shake up the digital ad industry in the Middle East like it has done in the US?

Originally featured in the March 10th 2019 issue of Campaign Middle East magazine

What comes to mind when you think of Amazon? Maybe the world’s biggest online retail platform – the ‘everything..

Posted by Rob in Advertising, Amazon, Campaign Magazine, Dubai, e-Commerce
The Year Ahead For… Social Media

The Year Ahead For… Social Media

This article was originally featured in the Predictions 2019 issue of Campaign Middle East magazine on 13th Jan 2019.
It’s that time of year again, and while it’s usually a bit of a folly to try and predict the cycle of  broad consumer trends based on the layout of the Gregorian calendar,..

Posted by Rob in Advertising, Campaign Magazine, Facebook, Links of the Week, Social Media
Vertical Take-Off

Vertical Take-Off

More people than ever are watching Stories, but marketers are still obsessed with the Feed.

Originally featured in the December 2nd 2018 issue of Campaign Middle East magazine

In the not-too-distant past, the humble News Feed was the centre of all life on social media. Whether on Facebook,..

Posted by Rob in Campaign Magazine, Snapchat