Hello…

My Blog Work

I’m a digital strategist and account manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and regularly feature in Campaign Middle East and Entrepreneur Middle East magazines, as well as appearing on the Web Summit blogLovin’ Dubai, the LinkedIn Pulse daily newsletter, WamdaLovin’ Trends and the Serviceplan Group blog.

 

 

Digital Media, Web & Mobile

I’ve worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity.

I have been involved in managing the digital activities of clients such as Danone Nutricia, BMW, MINI, Toyota, Nespresso, Commercial Bank of Dubai and MAN Truck, involving projects across Web Design and Mobile App Development, Content Creation, SEO, CMS Management, User Database Management, Email Campaigns and Digital Display Campaigns. I’ve also been involved in pursuing new digital projects involving mobile technology and Virtual Reality among others.

In my spare time I freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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Achievements

During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Egg On Their Face

Egg On Their Face

Outdoor clothing brand The North Face fell afoul of the digisphere after manipulating the images on Wikipedia pages of famous outdoor landmarks to feature its products.

Originally featured in the June 16th 2019 issue of 

Posted by Rob in Advertising
A Jungle In The Desert

A Jungle In The Desert

Can Amazon shake up the digital ad industry in the Middle East like it has done in the US?

Originally featured in the March 10th 2019 issue of 

Posted by Rob in Advertising, Amazon, Campaign Magazine, Dubai, e-Commerce
The Year Ahead For… Social Media

The Year Ahead For… Social Media

This article was originally featured in the Predictions 2019 issue of

Posted by Rob in Advertising, Campaign Magazine, Facebook, Links of the Week, Social Media
Vertical Take-Off

Vertical Take-Off

More people than ever are watching Stories, but marketers are still obsessed with the Feed.

Originally featured in the December 2nd 2018 issue of 

Posted by Rob in Campaign Magazine, Snapchat
What next for Instagram?

What next for Instagram?

With Instagram’s co-founders both quitting Facebook, are we about to see a more aggressive pursuit of ad dollars on the platform?

Originally featured in the October 21st 2018 issue of 

Posted by Rob in Advertising, Campaign Magazine, Facebook, Mobile, Snapchat
8 ways AR platforms like Google Lens can work in an advertising capacity

8 ways AR platforms like Google Lens can work in an advertising capacity

Google’s augmented reality platform, Google Lens, is expanding outside of the Google Assistant app to being accessible directly from the camera on some Android devices, as well as in Google Photos and Google Maps. With it only being a matter of time before Apple rolls out ARkit functionalities..

Posted by Rob in Augmented Reality, Google, Mobile