The Google Job Experiment

This enterprising jobseeker has taken an innovative approach in getting the attention of potential employers. Watch the video below.

Posted by Rob in Advertising, Google

Website or Facebook – What’s the Difference?

An interesting article fromĀ Simply Zesty questioning whether brands actually need a website at all with Facebook providing a virtually free alternative. In recent months, I have started to notice several companies (Lifestyle Sports for example) actually promoting their facebook page in particular instead of their website!

Click Here for the full article.

Posted by Rob in Facebook

Social Shopping With Levi’s

This is a prime example of a company embracing the new Facebook ‘Like’ button by integrating it into its website. Visiters to the Levi’s online store can ‘Like’ specific styles of jeans and see what their friends are ‘Liking’ as well. This looks like it could be a great way of adding a social element to shopping online.

Posted by Rob in Advertising, Facebook

The Surprising Truth About What Motivates Us

This lively RSA Animate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace. When it comes to creative thinking and innovative ideas, it appears that money is not much of a motivator after all, more so, a sense of purpose and self-satisfaction.

Posted by Rob in Tech

Heineken’s Amazing Soccer Swindle

Check out this example of a fantastic guerrilla marketing campaign by Heineken that, in-turn, became a viral video hit.

Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game and faced 1,100 unsuspecting Italian football fans with the predicament of either giving in to their girlfriends, professors and bosses who were to convince them by any means necessary to attend the concert, or to ditch the concert and watch the match.

Unsurprisingly, but much to the displeasure of the football fans, most were persuaded to attend the event instead of watching their beloved team in action only to be greeted with a nice surprise a few minutes into the concert.

With 1.5 million people watching their reactions on live TV, and up to five million more watching on the site devoted to the event, not to mention a great deal of news attention, Heineken garnered significant coverage out of this stunt online.

This is a great example of how on-the-ground guerrilla marketing campaigns can be perfectly matched with video marketing and the social web.

Posted by Rob in Social Media