Social Media Versus Micro-Sites

With Social Media being used more and more by big brands as a tool to engage with their customers, it beggars the question; Why should brands create micro-sites at all? Simply Zesty suggest that a focus on Social Media offers far more benefits to brands in the long term than micro-sites.

Whereas micro-sites can be short-lived and quite gimmicky, social media strategies go a lot further in developing relationships with customers as opposed to providing a fleeting novelty for users in the form of games or competitions.

Micro-sites can be very expensive to set up and require individual promotional attention and once the campaign is finished, the content is discarded, never to be seen again. Micro-sites are also said to suffer from limited interaction and offer no future leverage of the users who come across them. The beauty of social media as a platform is that you have a ‘springboard for future campaigns that doesn’t require any media spend, you have a ready made audience who have interacted with your brand in the past’.

Social media profiles provide a brilliant alternative to micro-sites and while micro-sites can make an impact in the short term, when it comes to garnering a long term following for your brand you really can’t top social media.

Innocent Facebook Game

Posted by Rob in Tech

Most Searched Terms of 2009 Revealed By Google

We already have the most popular search terms from Bing and Yahoo, and now Google have entered the fray with their most searched items of 2009.

It’s no surprise that, in their annual Zeitgeist report, “Michael Jackson” is the fastest rising search term on Google, followed by “Facebook” in second place and “Twitter” in fourth, with Spanish social network “Tuenti” coming in third. The full list is below:

Fastest Rising Search Terms (Global):

1. Michael Jackson
2. Facebook
3. Tuenti
4. Twitter
5. Sanalika
6. New Moon
7. Lady Gaga
8. Windows 7
9. dantri.com.vn
10. Torpedo Gratis

Posted by Rob in Tech