10 Do’s and Dont’s for Brands on Twitter

Twitter seems to be becoming more and more popular with brands both big and small for communicting directly with their fans. Anyone who is familiar with Twitter, however, will probably agree that some brands can come across quite annoying on Twitter. A combination of irrelevant posts, over-tweeting and what can be compared to ‘shouting’ their message at their followers can negatively effect a brands image on Twitter. Here Mashable provide a few Do’s and Dont’s for brands to follow while communicating on Twitter.

Posted by Rob in Twitter

The Google Job Experiment

This enterprising jobseeker has taken an innovative approach in getting the attention of potential employers. Watch the video below.

Posted by Rob in Advertising, Google

Website or Facebook – What’s the Difference?

An interesting article from Simply Zesty questioning whether brands actually need a website at all with Facebook providing a virtually free alternative. In recent months, I have started to notice several companies (Lifestyle Sports for example) actually promoting their facebook page in particular instead of their website!

Click Here for the full article.

Posted by Rob in Facebook

Social Shopping With Levi’s

This is a prime example of a company embracing the new Facebook ‘Like’ button by integrating it into its website. Visiters to the Levi’s online store can ‘Like’ specific styles of jeans and see what their friends are ‘Liking’ as well. This looks like it could be a great way of adding a social element to shopping online.

Posted by Rob in Advertising, Facebook

The Surprising Truth About What Motivates Us

This lively RSA Animate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace. When it comes to creative thinking and innovative ideas, it appears that money is not much of a motivator after all, more so, a sense of purpose and self-satisfaction.

Posted by Rob in Tech