Hello…

My Blog Work

I’m a digital strategist and project manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and have been featured in Campaign Middle East magazine, Entrepreneur.com, the Web Summit blog, on Lovin’ Dubai, the LinkedIn Pulse daily newsletter, WamdaLovin’ Trends and the Serviceplan Group blog.

 

 

Digital Media, Web & Mobile

I have worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity. I specialise in Digital Strategy, Web Design & Mobile App Development.

I also freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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Achievements

During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Tron Augmented Reality Hot Press Magazine Cover

Check out the new edition of Hot Press for Ireland’s first augmented reality magazine cover. You use your webcam to scan the cover and play the game by tilting the magazine to control the vehicle. Nice idea.

Tron Hotpress

Posted by Rob in Tech

The Growth of Mobile: Stats and figures that will shock you!

Smart Phone usage has skyrocketed in the past year and it is evident that smart phone activity and mobile apps are going to continue to become more and more ingrained in people’s lives in the future.

Below is a video from Sybase that shows just how far the mobile phone has come since its..

Posted by Rob in iPhone, Mobile

The MINI Virtual Treasure Hunt

An interesting iPhone treasure hunt game from Mini whereby players search the streets of Stockholm to hunt and ‘catch’ a virtual mini. They then have to spend a week basically running away from other players of the game who are trying to steal the mini from them. If you have the virtual mini in..

Posted by Rob in iPhone, Location

What Is Facebook Deals?

The biggest news from Facebook last week was the announcement of Facebook Deals, a deal function that allows businesses to advertise its deals to users of Facebook Places. Businesses can offer individual deals, for example, a free pastry with a purchase of a coffee, to customers who check into their..

Posted by Rob in Mobile

ShopSavvy Makes Your iPhone Your Personal Shopping Assistant

Price comparison mobile app, ShopSavvy, has been updated for the iPhone and comes freshly equipped with a host of new features including product tracking, crowd sourcing deals, finding out price-matching policies at various stores and finding out what store near you has a product in stock. The..

Posted by Rob in iPhone

Are Group Deal Sites All They’re Cracked Up To Be?

With Group Deal sites such as City Deal, Living Social & Gruupy becoming more and more popular in Ireland of late, and customers seemingly eager to snap up the huge deals on offer, it’s important to take a look at the advantages and disadvantages of these promotions to the businesses that..

Posted by Rob in Group Deals

Starbucks and L’Oreal Test Location-Based SMS Coupons in UK

O2 has partnered with location services platform Placecast to enable brands to automatically deliver targeted SMS and MMS to more than 1 million opted-in O2 customers in the UK based on their exact whereabouts.

Starbucks and L’Oreal are the first two brands to test the location-based messaging service..

Posted by Rob in Tech

The AXA iPhone / Newspaper Hybrid Ad

This AXA iPhone ad is a great example of how to combine traditional media with digital media, giving it a social slant.

On launching their first iPhone app which guides users through the basic steps of dealing with a car accident, AXA went that step further and instead of just promoting it..

Posted by Rob in iPhone

The ‘Nike Twitter Facebook Burrito’

Check out this great Nike promotion that was run through Twitter and Facebook Places, a perfect example of how real world promotions can be run through social media. Followers of Nike on Twitter were told of a special codeword to use at the Koi Fusion Burrito Truck at a College Football game in the..

Posted by Rob in Tech

The Top 10 Viral Ads Of All Time

The arrival of YouTube in 2005 not only dramatically changed the way people viewed video content online, it had a significant impact on the world of advertising. YouTube allowed people to search for their favourite ads and share them with their friends. The most entertaining and creative ads could..

Posted by Rob in Tech