My Blog Work

I’m a digital strategist and project manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and have been featured in Campaign Middle East magazine, Entrepreneur.com, the Web Summit blog, on Lovin’ Dubai, the LinkedIn Pulse daily newsletter, WamdaLovin’ Trends and the Serviceplan Group blog.



Digital Media, Web & Mobile

I have worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity. I specialise in Digital Strategy, Web Design & Mobile App Development.

I also freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Coca-Cola Using Facebook In The Real World

At a recent Coca-Cola sponsored theme park event in Israel, visitors were given a bracelet that contained their Facebook details. The 650 visitors could swipe their bracelets at certain places in the park to give a ‘Like’ to that particular product or activity and were also automatically tagged..

Posted by Rob in Tech

Delta Airlines Starts Selling Through Their Facebook Page

So it’s great having lots of Facebook Fans and it’s great having a platform to communicate with your customers online and build brand loyalty and awareness but when it comes down to it, there are precious few good examples out there of companies actually using Facebook for generating sales. While..

Posted by Rob in Tech

Old Spice Campaign Statistics Highlight Its Success

Okay so it’s been a few weeks since the Old Spice campaign took the internet by storm and there are now a few stats out there to gauge just how much of a success the campaign has been. Some of these figures are truly remarkable and show just how successful the campaign actually was, not only..

Posted by Rob in Tech

Apple’s iAds in Action

Although it’s been a few months since Apple announced the iAd back in April, we are only just starting to see some good examples of it in action. The iAd is basically a mobile advertising platform where advertisements are integrated into iPhone applications. The key is that iAds will keep users..

Posted by Rob in Apple

Calvin Klein Jeans Replaces Racy Billboards with QR Codes

A very innovative piece of marketing by those guys and gals at Calvin Klein Jeans. For one week only they have replaced several of their billboards in New York and LA with a QR code. Smartphone users can scan the code on the billboards and view an exclusive commercial on their phones which they can..

Posted by Rob in Tech

The World Cup and How Football Fans Are Embracing Social Media

With the World Cup well and truly under way, it is quite interesting to observe how football fans are beginning to use social media to express their shared passion for football with other fans across the world.

With Twitter, fans can express their views and see what others have to say live..

Posted by Rob in Tech

Gatorade’s Online ‘Mission Control Center’

An interesting example of a large company acknowledging the importance of social media and putting it at the center of the way they approach marketing. Sports drink Gatorade recently created the ‘Gatorade Mission Control Center’ in its Chicago HQ. It could best be thought of as a war room for..

Posted by Rob in Tech

Social Media Is Accounting For More And More Of People’s Time Spent Online

More figures on the continuing growth of social media. According to a Nielson report on worldwide internet usage in April 2010, 22% of all time spent on the internet is spent engaging with Social Media. While that may not seem to be that much, it is actually quite a significant amount of time when..

Posted by Rob in Tech