My Blog Work

I’m a digital strategist and project manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and regularly feature in Campaign Middle East magazine, as well as Entrepreneur.com, the Web Summit blog, on Lovin’ Dubai, the LinkedIn Pulse daily newsletter, WamdaLovin’ Trends and the Serviceplan Group blog.



Digital Media, Web & Mobile

I have worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity. I specialise in Digital Strategy, Web Design & Mobile App Development.

I also freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Starbucks and L’Oreal Test Location-Based SMS Coupons in UK

O2 has partnered with location services platform Placecast to enable brands to automatically deliver targeted SMS and MMS to more than 1 million opted-in O2 customers in the UK based on their exact whereabouts.

Starbucks and L’Oreal are the first two brands to test the location-based messaging service..

Posted by Rob in Tech

The AXA iPhone / Newspaper Hybrid Ad

This AXA iPhone ad is a great example of how to combine traditional media with digital media, giving it a social slant.

On launching their first iPhone app which guides users through the basic steps of dealing with a car accident, AXA went that step further and instead of just promoting it..

Posted by Rob in iPhone

The ‘Nike Twitter Facebook Burrito’

Check out this great Nike promotion that was run through Twitter and Facebook Places, a perfect example of how real world promotions can be run through social media. Followers of Nike on Twitter were told of a special codeword to use at the Koi Fusion Burrito Truck at a College Football game in the..

Posted by Rob in Tech

The Top 10 Viral Ads Of All Time

The arrival of YouTube in 2005 not only dramatically changed the way people viewed video content online, it had a significant impact on the world of advertising. YouTube allowed people to search for their favourite ads and share them with their friends. The most entertaining and creative ads could..

Posted by Rob in Tech

Coca-Cola Using Facebook In The Real World

At a recent Coca-Cola sponsored theme park event in Israel, visitors were given a bracelet that contained their Facebook details. The 650 visitors could swipe their bracelets at certain places in the park to give a ‘Like’ to that particular product or activity and were also automatically tagged..

Posted by Rob in Tech

Delta Airlines Starts Selling Through Their Facebook Page

So it’s great having lots of Facebook Fans and it’s great having a platform to communicate with your customers online and build brand loyalty and awareness but when it comes down to it, there are precious few good examples out there of companies actually using Facebook for generating sales. While..

Posted by Rob in Tech

Old Spice Campaign Statistics Highlight Its Success

Okay so it’s been a few weeks since the Old Spice campaign took the internet by storm and there are now a few stats out there to gauge just how much of a success the campaign has been. Some of these figures are truly remarkable and show just how successful the campaign actually was, not only..

Posted by Rob in Tech

Apple’s iAds in Action

Although it’s been a few months since Apple announced the iAd back in April, we are only just starting to see some good examples of it in action. The iAd is basically a mobile advertising platform where advertisements are integrated into iPhone applications. The key is that iAds will keep users..

Posted by Rob in Apple