My Blog Work

I’m a digital strategist and project manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and have been featured in Campaign Middle East magazine, on Lovin’ Dubai, the Web Summit blog, the LinkedIn Pulse daily newsletter, WamdaLovin’ Trends and the Serviceplan Group blog.

 

 

Digital Media, Web & Mobile

I have worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity. I specialise in Digital Strategy, Web Design & Mobile App Development.

I also freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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Achievements

During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Social Shopping With Levi’s

This is a prime example of a company embracing the new Facebook ‘Like’ button by integrating it into its website. Visiters to the Levi’s online store can ‘Like’ specific styles of jeans and see what their friends are ‘Liking’ as well. This looks like it could..

Posted by Rob in Advertising, Facebook

The Surprising Truth About What Motivates Us

This lively RSA Animate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace. When it comes to creative thinking and innovative ideas, it appears that money is not much of a motivator after all, more so, a sense..

Posted by Rob in Tech

Heineken’s Amazing Soccer Swindle

Check out this example of a fantastic guerrilla marketing campaign by Heineken that, in-turn, became a viral video hit.

Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game and faced 1,100 unsuspecting Italian football fans with the predicament..

Posted by Rob in Social Media

Social Media Versus Micro-Sites

With Social Media being used more and more by big brands as a tool to engage with their customers, it beggars the question; Why should brands create micro-sites at all?

Posted by Rob in Tech