My Blog Work

I’m a digital strategist and project manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and have been featured in Campaign Middle East magazine, Entrepreneur.com, the Web Summit blog, on Lovin’ Dubai, the LinkedIn Pulse daily newsletter, WamdaLovin’ Trends and the Serviceplan Group blog.



Digital Media, Web & Mobile

I have worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity. I specialise in Digital Strategy, Web Design & Mobile App Development.

I also freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Dubai – the start-up scene in a modern metropolis

Dubai is a city that is not afraid of ambition. Pumping billions into positioning itself as a tourist mecca and business hub, the place is an attention seeking over-achiever of sorts. Sprouting up from the desert almost from scratch over the last 20 years, the entire city..

Posted by Rob in Dubai, Tech

Are Apple & Google Creating A Mobile Ad Network Duopoly?

Apple, loving ads on their Apple News app. Not so much on the open mobile web

With the annual Apple product launch event taking place this week, all anyone seems to be talking about are the new iPhones, iPads and Apple TV that will be thrown into the Autumn pipeline. But something..

Posted by Rob in Apple, Google, Mobile, Old Media

Social & Search ‘Buy’ buttons, and what SMEs can learn about Mobile Commerce

Despite the fact that most of us have been addicted to our smartphones for the last five or six years, not many companies have truly perfected the art of getting consumers to actually buy things on their mobile device. Few have truly cracked the concept of Mobile Commerce. Most of us shop online..

Posted by Rob in e-Commerce, Mobile

Cannes, SnapChat, Starbucks, Dollar Shave Club, and QR Codes in China

This week’s Cannes Lions festival has given us plenty of food for thought when it comes to the intersection of technology and advertising. Along with the usual celebrity interviews (apparently celebs can teach ad and tech folks a lot about creativity!), there was a few box office draws from..

Posted by Rob in Advertising, Links of the Week, Snapchat, Tech

Virtual Reality & Augmented Reality are slowly becoming an actual reality

Saying that there’s been a lot of movement in the Virtual Reality (VR) and Augmented Reality (AR) space in the last few weeks might be somewhat of an understatement. Sci-Fi writers have been dreaming up this type of stuff for decades but only now does it finally look like it might be on..

Posted by Rob in Augmented Reality, Virtual Reality, Wearables

Instagram joins the advertising party at long last

It’s been a long time coming, but it finally looks like Instagram are in the process of super-charging their advertising and selling capacity by launching a number of features over the coming weeks that will make them a much more viable option when it comes to digital advertising.


Posted by Rob in e-Commerce, Mobile Payments, Social Media

Mary Meeker’s 2015 Internet Trends Report Is Out

Another treasure trove of stats from ‘Queen of the Internet’ Mary Meeker this week with her annual Internet Trends Report, including that the mobile advertising market opportunity is worth an estimated $25 Billion. It’s a long report as usual, coming in at 196 slides, but it’s..

Posted by Rob in Tech