Hello…

My Blog Work

I’m a digital strategist and account manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and regularly feature in Campaign Middle East and Entrepreneur Middle East magazines, as well as appearing on the Web Summit blogLovin’ Dubai, the LinkedIn Pulse daily newsletter, WamdaLovin’ Trends and the Serviceplan Group blog.

 

 

Digital Media, Web & Mobile

I’ve worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity.

I have been involved in managing the digital activities of clients such as Danone Nutricia, BMW, MINI, Toyota, Nespresso, Commercial Bank of Dubai and MAN Truck, involving projects across Web Design and Mobile App Development, Content Creation, SEO, CMS Management, User Database Management, Email Campaigns and Digital Display Campaigns. I’ve also been involved in pursuing new digital projects involving mobile technology and Virtual Reality among others.

In my spare time I freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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Achievements

During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Emotional Branding: A John Lewis Case Study

When it comes to utilising the viral nature of the web to capture the collective hearts of a nation and breath new life into an old brand in the process, very few companies have been as successful over the last few years as

Posted by Rob in Advertising, Branding, Social Media

Mobile messaging, and what it means for brands

For the last 6 or 7 years, the growth of social media has been a phenomenon that’s affected everything from the way we communicate with one another to the way we consume media and entertainment. But as Social Networks make the move to being de-facto media distribution channels, users have overwhelmingly..

Posted by Rob in Facebook, Mobile, Retail, Social Media, WhatsApp

Dubai – the start-up scene in a modern metropolis

Dubai is a city that is not afraid of ambition. Pumping billions into positioning itself as a tourist mecca and business hub, the place is an attention seeking over-achiever of sorts. Sprouting up from the desert almost from scratch over the last 20 years, the entire city..

Posted by Rob in Dubai, Tech