Robert McGovern

My Blog Work

I’m a digital strategist and project manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

 

Digital Media, Web & Mobile

I have worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity. I specialise in Digital Strategy, Web Design & Mobile App Development.

I write a tech & digital marketing blog and have been featured in Campaign Middle East magazine, on Lovin’ Dubai, the Web Summit blog, the LinkedIn Pulse daily newsletter, Wamda and Lovin’ Trends. I also freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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Achievements

During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Virtual Reality & Augmented Reality are slowly becoming an actual reality

Saying that there’s been a lot of movement in the Virtual Reality (VR) and Augmented Reality (AR) space in the last few weeks might be somewhat of an understatement. Sci-Fi writers have been dreaming up this type of stuff for decades but only now does it finally look like it might be on..

Posted by Rob in Augmented Reality, Virtual Reality, Wearables

Instagram joins the advertising party at long last

It’s been a long time coming, but it finally looks like Instagram are in the process of super-charging their advertising and selling capacity by launching a number of features over the coming weeks that will make them a much more viable option when it comes to digital advertising.

Firstly,..

Posted by Rob in e-Commerce, Mobile Payments, Social Media

Mary Meeker’s 2015 Internet Trends Report Is Out

Another treasure trove of stats from ‘Queen of the Internet’ Mary Meeker this week with her annual Internet Trends Report, including that the mobile advertising market opportunity is worth an estimated $25 Billion. It’s a long report as usual, coming in at 196 slides, but it’s..

Posted by Rob in Tech

Why Google Says You Need A Mobile Responsive Website

#Mobilegeddon day has come and past. And, while the world is still spinning and things might seem like normal outside, in the realm of the world wide web and mobile search, things are very much different…
Posted by Rob in Google, Mobile

Wearables & the ‘Age of Context’

So the fabled Apple Watch is mere days from hitting the shelves after what seems like years of rumours and speculation. While you seemingly can’t go online without being bombarded with some commentary about the new gadget, it appears that the jury is still very much out on wether it will be a..

Posted by Rob in Apple Watch, Wearables