My Blog Work

I’m a digital strategist and account manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and regularly feature in Campaign Middle East and Entrepreneur Middle East magazines, as well as appearing on the Web Summit blogLovin’ Dubai, the LinkedIn Pulse daily newsletter, WamdaLovin’ Trends and the Serviceplan Group blog.



Digital Media, Web & Mobile

I have worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity. I specialise in Digital Strategy, Content Creation, Web Design & Mobile App Development.

I also freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

Find out more


International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

Find out more


During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

Find out more


My Blog

Social & Search ‘Buy’ buttons, and what SMEs can learn about Mobile Commerce

Despite the fact that most of us have been addicted to our smartphones for the last five or six years, not many companies have truly perfected the art of getting consumers to actually buy things on their mobile device. Few have truly cracked the concept of Mobile Commerce. Most of us shop online..

Posted by Rob in e-Commerce, Mobile

Cannes, SnapChat, Starbucks, Dollar Shave Club, and QR Codes in China

This week’s Cannes Lions festival has given us plenty of food for thought when it comes to the intersection of technology and advertising. Along with the usual celebrity interviews (apparently celebs can teach ad and tech folks a lot about creativity!), there was a few box office draws from..

Posted by Rob in Advertising, Links of the Week, Snapchat, Tech

Virtual Reality & Augmented Reality are slowly becoming an actual reality

Saying that there’s been a lot of movement in the Virtual Reality (VR) and Augmented Reality (AR) space in the last few weeks might be somewhat of an understatement. Sci-Fi writers have been dreaming up this type of stuff for decades but only now does it finally look like it might be on..

Posted by Rob in Augmented Reality, Virtual Reality, Wearables

Instagram joins the advertising party at long last

It’s been a long time coming, but it finally looks like Instagram are in the process of super-charging their advertising and selling capacity by launching a number of features over the coming weeks that will make them a much more viable option when it comes to digital advertising.


Posted by Rob in e-Commerce, Mobile Payments, Social Media

Mary Meeker’s 2015 Internet Trends Report Is Out

Another treasure trove of stats from ‘Queen of the Internet’ Mary Meeker this week with her annual Internet Trends Report, including that the mobile advertising market opportunity is worth an estimated $25 Billion. It’s a long report as usual, coming in at 196 slides, but it’s..

Posted by Rob in Tech

Why Google Says You Need A Mobile Responsive Website

#Mobilegeddon day has come and past. And, while the world is still spinning and things might seem like normal outside, in the realm of the world wide web and mobile search, things are very much different…
Posted by Rob in Google, Mobile